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Yeezy is a concept sneaker line created by adidas in collaboration with producer, rap artist and designer Kanye West. Designed with advanced adidas technology, Yeezy sneakers are uniquely designed, produced in limited quantities and sold exclusively in the world's finest stores. How the Yeezy line evolved from the first release to a full-fledged shoe line is told by the Snicker Encyclopedia of the Street Beat chain of stores
Before launching a joint line with adidas, Kanye West worked with a number of other brands, including adidas rival Nike. West's first sneakers were developed in collaboration with BAPE and came out in 2007. The design of the model was created based on the graphics for the album "The College Dropout". One year later, West teamed up with Reebok to create four colors for the S. Carter Classic Low. The signature model of the rapper Jay-Z with a design from Kanye West is released in 2008.
American hip-hop performer,
rapper, producer, composer
In 2009, Kanye West and his friend, stylist an Archive: Adidas Size 25 d longtime partner Virgil Abloh travel to Paris for an internship at the Fendi fashion house. West goes to the next level with sneakers designed in conjunction with the iconic fashion house Louis Vuitton. Under the auspices of a joint project in 2009, three models go on sale at once. At the same time, the first Nike Air Yeezys are released, and around West's persona as a sneaker designer, there is a stir.
In 2009, Kanye West goes to Paris, where he undergoes an internship at the Fendi fashion house.
In 2012, Kanye West and Nike unveil the Nike Air Yeezy II. This model will be the latest in the collaboration between the musician and the American brand. The collaboration will result in the Nike Air Yeezy II's striking all red paint job. The Red October model hits stores in 2014 and instantly earns the Grail status for any sneakerhead on planet Earth.
On December 3, 2013 adidas announces its partnership with Kanye West. This date can be called the birth of the Yeezy brand. The sneaker community freezes in anticipation of the details of the high-profile collaboration. On October 29, 2014, Yeezy Season 1 is unveiled in New York, where adidas and Kanye West showcase their full collection of apparel, footwear and accessories for the first time. Yeezy sneakers were also shown there for the first time - models 350 and 750.
The adidas Yeezy Boost 750 is the debut shoe in the Yeezy lineup, launching in February 2015. Crafted from natural suede, these sneakers feature a high top with unusual lacing and Velcro closure and a side zip closure. In addition to the incredibly progressive design, the shoe was also notable for the outsole, which was installed with the most powerful adidas cushioning - Boost foam.
The novelty made a splash in the sneakerhead community and sold out in New York within 10 minutes. Model number 750 is still considered the flagship silhouette in the entire YEEZY line, and in this way the 750 is apparently positioned by the brand itself - from the first release until 2020, these sneakers were reprinted only four times and only in new colors. ...
The adidas Yeezy Boost 750 made a splash in the sneakerhead community and sold out in New York City within 10 minutes.
Model 350 was the second in the lineup of adidas and Kanye West sneakers. The first release of the adidas Yeezy Boost 350 took place in June 2015. Back then, the sneaker came in the "Turtle Dove" colorway in the colors of the debut 750. The 350 is Yeezy's summer flagship, a lightweight sneaker with a form-fitting Primeknit upper and Boost cushioning sole.
- ADIDAS YEEZY BOOST 350 TURTLE DOVE, 2015
The first edition of the adidas Yeezy Boost 350 changed the public's perception of basic running shoes. Simple at first glance, the Yeezy Boost 350 has the characteristics of a professional sports shoe. Advanced design, premium materials and unrivaled comfort are the hallmarks of Yeezy footwear. The original adidas Yeezy Boost 350 has only been released four times and has also been reissued once in Pirate Black.
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